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Project Goals

Before working with PlugIt Studio, Pressure Elite relied on word-of-mouth and social media for new business. Their online presence was minimal, making it difficult for potential customers in Northampton to find their services or understand the full range of what they offered. The goals for the new website were clear:

  • Establish a professional online presence to attract local clients
  • Clearly present services, prices, and before/after results
  • Build trust through testimonials and a gallery of completed projects
  • Make it easy for customers to request a quote or get in touch

Results

Since launching the new website, Pressure Elite has:

  • Increased enquiries from local homeowners and businesses
  • Improved their online reputation and trustworthiness
  • Seen a rise in visibility for high ranking terms such as “washing pressure washing Daventry” and other related local searches

Our Local Business Web Design Solution

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We approached the Pressure Elite project with a focus on user experience, local SEO, and conversion optimisation, delivering a local business web design Northampton companies can rely on.

1. Custom, Conversion-Focused Design

We designed a fresh, modern website that reflects Pressure Elite’s professionalism and attention to detail. Key features include:

  • Clean layout with bold visuals and easy navigation
  • Prominent calls-to-action to encourage quote requests and enquiries
  • Before-and-after gallery to showcase the quality of work

 

2. Built for Local Search

To help Pressure Elite get found by customers searching for pressure washing in Northampton, we:

  • Optimised every page for their chosen keywords
  • Included location-specific content and service area information
  • Integrated Google Maps and local business schema for improved search visibility

 

3. Mobile-First & User-Friendly

Knowing that many customers search for local services on their phones, we ensured the site is fully responsive and lightning-fast on all devices. Clear contact forms and click-to-call buttons make it easy for visitors to get in touch instantly.

4. Simple Content Management

The site is built on WordPress, giving Pressure Elite full control to:

  • Update service offerings and prices
  • Add new gallery images and testimonials
  • Post news or seasonal offers to keep the site fresh

Ready to grow your local business with first class UX?

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