Hair Salon Group Website Design & Development

Bespoke Web Design for a Leading Salon Group

At PlugIt Studio, we specialise in delivering high-impact WordPress web design for ambitious brands in the hair and beauty industry. Our recent project with Major Hairdressing is a perfect example of how a thoughtfully crafted WordPress website can transform a salon group’s digital presence, drive client bookings, and reinforce brand reputation.

hair salon group website design & development
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Project Goals

The existing website was outdated, difficult to update, and didn’t reflect the premium nature of the Major Hairdressing brand. The client wanted a modern, mobile-friendly site that would:

  • Reflect the brand’s personality and professionalism
  • Make it easy for clients to find information and book appointments online
  • Integrate smoothly with Phorest salon management software
  • Support ongoing marketing campaigns and future growth

Results

Since launch, Major Hairdressing’s new WordPress website has:

  • Improved search visibility for key terms like “hair salon Northampton” and “professional hairdressing”
  • Increased online bookings and reduced admin workload
  • Enhanced the brand’s reputation as a modern, client-focused salon group

Our WordPress Web Design Solution

We approached this project with our signature WordPress web design process, focusing on user experience, performance, and scalability. Here’s how we delivered:

1. Brand-Driven Design

We created a bespoke WordPress web design that captured Major Hairdressing’s unique style. The new site features:

  • A visually engaging layout with bold imagery and clean typography
  • Consistent brand colours and messaging across every page
  • Custom graphics and subtle animations to add a premium feel

 

2. Seamless Booking Integration

A ‘major’ priority was ensuring smooth online bookings. We integrated the website with Phorest, allowing clients to:

  • Book appointments online in just a few clicks
  • View real-time availability across all salon locations
  • Receive automated confirmations and reminders

 

3. Optimised for All Devices

Today’s clients expect to book and browse on the go. Our WordPress web design is fully responsive, delivering a flawless experience on smartphones, tablets, and desktops. Fast load times and intuitive navigation keep users engaged, wherever they are.

4. Easy Content Management

The new site is built on WordPress, giving the Major Hairdressing team complete control to:

  • Update service menus and prices effortlessly
  • Add news, offers, and team profiles without technical know-how
  • Manage SEO essentials to stay visible in Google search results

 

5. Ready for Growth

We future-proofed the website with:

  • Scalable architecture for new locations or services
  • Blog and marketing landing pages for ongoing campaigns
  • Built-in analytics to track visitor behaviour and conversions

Ready to Grow Your Business? Discover how PlugIt Studio can transform your digital presence. Contact us today!