E-Commerce Design & Development

Web Design & Automotive SEO for Premium Car Specialist

The Cool Classics is an independent specialist in classic, sports, and prestige vehicles, offering sales, sourcing, and car care to discerning clients across the UK. With a passion for rare and beautiful cars, they needed a digital presence that would match their high standards and attract the right audience in a highly competitive market.

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Project Goals

The Cool Classics was a brand-new business, with no existing identity, web presence, or search visibility. The goal was clear but ambitious:

Create a distinctive, memorable brand from scratch
Build a premium website with a focus on WordPress web design best practices
Compete for organic search traffic in the ultra-competitive automotive sector
Position The Cool Classics as a trusted, high-end choice for classic and sports car enthusiasts

Our Solution… Branding, Web Design & Automotive SEO

1. Brand Creation

As a leading branding agency in Northampton, we started by developing a full brand identity for The Cool Classics:

Crafted a unique logo and visual identity that reflects the elegance and exclusivity of the vehicles
Established brand guidelines for consistent use across digital and print
Developed tone of voice and messaging to resonate with the target audience

2. Bespoke WordPress Web Design

Our WordPress web design process focused on delivering a stunning, user-friendly site that:

Showcases vehicles with high-impact imagery and detailed listings
Features a clean, responsive layout optimised for all devices
Integrates enquiry forms, newsletter signup, and easy content management
Highlights the brand’s expertise and personal approach

3. Automotive SEO Strategy

Building organic search visibility in the automotive space is no small feat, but our tailored automotive SEO campaign delivered:

In-depth keyword research focused on classic car sales, sourcing, and car care in Northamptonshire and beyond
On-page optimisation for every key service and location
High-quality, relevant content to attract and engage enthusiasts
Technical SEO improvements for site speed, mobile-friendliness, and crawlability
Local SEO tactics targeting specific makes & models of vehicles