p.s… it’s all the same.
Outsourced Marketing
Your plug-in marketing manager.
Your marketing, finally running itself. You get a data-led marketing team that feels in-house. Strategy, execution and reporting handled for you, without the cost or commitment of full-time hires.
Outsourced Marketing that feels like part of your team
If you’re serious about growth but don’t want the cost (or risk) of building a full internal marketing department, Outsourced Marketing is the simplest way to get senior thinking and consistent delivery.
At PlugIt Studio, we act as an extension of your business, bringing together strategy, execution and reporting across the channels that matter most. No generic packages. No “set and forget”. Just a tailored plan, built around your goals and backed by data.
Book a discovery call to scope the right approach for your business.
Why outsource your marketing?
Outsourced marketing gives you the benefits of an in-house team, without the long-term commitment of full-time hires.
- A joined-up marketing function (strategy + delivery + reporting).
- Flexible support: hands-on execution or monthly consultancy for your in-house team.
- Specialist skills on tap: SEO, content, email, paid ads, creative and conversion thinking.
- Clear priorities: focus on what drives revenue, leads or bookings, not vanity metrics.
- Cost-effective growth: scale up/down as your business changes.
What’s included (full spectrum outsourced marketing)
This service pulls together PlugIt Studio’s individual capabilities into one cohesive marketing function.
Digital Strategy & Planning
- Marketing strategy aligned to business goals
- Channel planning (what to focus on now vs later)
- Campaign planning and quarterly/monthly roadmaps
- Positioning and messaging support
SEO/AEO/GEO
- Keyword and content opportunity research
- On-page SEO improvements (structure, metadata, internal linking)
- Content planning and creation (service pages, landing pages, blog content where it makes sense)
- Local SEO support where relevant (especially for service businesses)
Email Marketing Campaigns
- Campaign planning and copy direction
- List segmentation and messaging strategy
- Automated sequences (nurture, follow-up, reactivation)
- Performance reporting (opens, clicks, conversions, tied back to goals)
PPC Ad Creation & Management
Across platforms like:
- Meta Ads (Facebook/Instagram)
- Google Ads
- LinkedIn Ads
Support can include:
- Campaign structure and audience strategy
- Ad creative direction (copy + visuals)
- Landing page recommendations to improve conversion
- Ongoing optimisation based on performance data
Creative & Advertising Assets
- Ad artwork and graphics
- Campaign visuals aligned to your brand
- Practical creative that’s built to convert (not just “look nice”)
Consultancy
Prefer to keep execution in-house? We can run monthly marketing consultancy where we:
- review performance and priorities
- advise on what to do next (and why)
- support your team with clear actions and accountability
Who is this for?
Outsourced Marketing Management is a good fit if you:
- Want consistent growth activity without building a full team
You need strategy and execution, but hiring a marketing manager + specialists isn’t realistic (yet). - Care about outcomes, not just output
You’re looking for more leads, bookings, revenue, pipeline, not “we posted 12 times this month”. - Have a solid service/product and want more demand
You’re confident in what you do, you just need a joined-up marketing function to help you get in front of the right people. - Are ready to collaborate and move at a steady pace
You can give feedback, approve work, and share what you’re seeing in the business so the marketing can improve month-on-month. - Want a marketing partner that thinks commercially
You value clear priorities, honest trade-offs, and a plan that fits your budget and capacity.
The cost of waiting isn’t standing still. It’s your competitors getting louder while you stay quiet.
Who is this not for?
It’s probably not the right fit if you:
- Want a “set and forget” service
Good marketing needs input, iteration and decision-making. If you want to hand it off completely with zero involvement, you’ll likely be disappointed. - Need results immediately, with no time for foundations
We move quickly, but sustainable results still require proper tracking, positioning, and testing, especially in competitive markets. - Only want someone to “do some posts”
If the goal is purely social content without a wider strategy (website, offers, conversion, measurement), you’ll get better value from a dedicated content package. - Don’t have the capacity to act on leads
If your diary is already full and you can’t handle more enquiries, we should fix operations/capacity first (or adjust goals). - Are looking for the cheapest option
If price is the only deciding factor, you’ll be better served by a low-cost freelancer or template-based package. Our focus is tailored strategy + consistent delivery tied to outcomes.
How it works
01
Discovery & Goals
A conversation about your business, your customers and what success actually looks like. No charge.
02
Foundations
Before campaigns start, tracking gets made solid. Usually the first two to three weeks.
03
The Plan
You get a written plan showing which channels, which activities, and why. You approve it before anything runs.
04
Delivery
Consistent monthly execution against the plan, with honest reviews and changes based on data.
Pricing & Packages
Your plug-in marketing department, under one roof and without the in-house commitment.
Not a bundle of separate services, a complete marketing function: strategy, content, campaigns, and reporting, run by one accountable team instead of a scatter of freelancers. You get the coverage of an in-house department, minus the salaries, the management overhead, and the hiring risk.
The example plans below cover the full loop, from planning through to delivery and reporting, not just individual tasks. Your exact scope is confirmed on a free discovery call, based on your channels, your goals and where growth actually needs to come from.
Foundation
Who it suits
You have one channel that clearly matters most and it is not being run properly. You want it owned, measured and improved, with someone thinking about the whole picture rather than just the channel.
What you get
- A marketing plan for the year, reviewed each quarter
- One channel run end to end, chosen at discovery from SEO and content, email marketing, or paid ads
- Tracking and measurement set up properly so the numbers mean something
- Monthly delivery against an agreed plan
- A monthly report tied to enquiries, bookings or revenue, not vanity metrics
- One 45 minute review call each month
- Email access for questions between calls
What is not included
- Additional channels beyond the one agreed
- Website builds or redesigns, quoted separately
- Ad spend, paid directly by you to the platform
- Video production and photography
from
£950
/month
Momentum
Most Popular
Who it suits
You are past the point where one channel is enough. You want two working together, and you want the joins handled so campaigns, content and email actually reinforce each other.
What you get
Everything in Essential, plus:
- Two channels run end to end instead of one
- Campaign planning across both, built around your commercial calendar rather than a content calendar
- Creative and ad artwork produced in-house by us
- Landing page and conversion recommendations, with the reasons behind them
- Quarterly competitor and market review
- Two 45 minute review calls each month
- Priority turnaround on time-sensitive work
What is not included
- Website builds or redesigns, quoted separately
- Ad spend, paid directly by you to the platform
- Video production and photography
- PR and print
from
£1750
/month
Complete
Who it suits
You want the whole function outsourced. Multiple channels, a real plan behind them, and one person accountable for whether it works. This is the closest thing to an in-house department without the hiring risk.
What you get
Everything in Momentum, plus:
- All relevant channels covered rather than a fixed two
- Marketing automation and integration work, so the follow-up runs without anyone remembering to do it
- Full creative production for campaigns
- Positioning and messaging work, revisited annually
- A live reporting dashboard alongside the monthly report
- Attendance at your quarterly planning or board meeting
- Named backup so delivery does not stop when one person is away
What is not included
- Website builds or redesigns, quoted separately at preferred rates
- Ad spend, paid directly by you to the platform
- Video production and photography, arranged through our partners
- PR and print
from
£2950
/month
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Frequently Asked Questions
What is outsourced marketing management?
Outsourced marketing management is where an external team plans, coordinates and delivers your marketing activities—often acting like an extension of your business, without the commitment of hiring full-time.
Is this a fixed package?
No. We tailor the scope based on your goals, your customer base and the channels that make sense.
Can you work with our in-house team?
Yes, either as hands-on support, or as monthly consultancy with clear actions for your team to execute.
Recent Case Study
For a hair salon looking to bring in brand new clients, we ran a conversion-focused Meta campaign built around a clear offer, strong creative, and a frictionless booking journey. With £510 ad spend, the campaign generated £6,210 in direct bookings, delivering a 1,118% direct ROI. Factoring in repeat visit behaviour, that acquisition also represented an estimated £68,716 in client lifetime value. This is a good example of how we approach paid social as part of outsourced marketing management.
Lifetime Value
£68,716
Brand new lifetime client value created.
Direct Bookings
£6,210
From direct bookings through the ad.
Spend
£510
Total ad spend with Meta.
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