Home / FAQs
Help centre
Questions, answered.
Everything people ask us before switching their marketing on, from pricing and contracts to how we work and what you get each month. Plain English, no small print.
Quick answer
No minimum term.
Our monthly plans roll month to month. We recommend three months to see the groundwork pay off.
Quick answer
Ad spend is yours.
You pay Meta, Google or LinkedIn directly, so you can see where every pound goes.
Quick answer
Reports on the 1st.
Plain English, real numbers and the decisions we need from you, every month.
Quick answer
Prices ex VAT.
Every price on the site is shown excluding VAT, with a fixed quote before any project starts.
All FAQs
Every question, in one place.
Tap a question to switch the answer on. Use the search above to filter, or jump straight to a topic.
Nothing switched on for that.
We couldn’t find an answer for your search. Try a different word, or just ask us. We reply to every question.
01Getting started
5 questions
What does PlugIt actually do?
We’re an outsourced marketing team for small and growing UK businesses. We plan, run and report on your marketing: strategy, SEO and content, email, paid ads, websites and automation. Hand us the whole department, or switch on one service at a time.
Who do you work with?
Owner-led businesses that know marketing matters but don’t have the time or the team to run it properly. We work a lot with hospitality, automotive, hair salons and clinics, campervan converters and local trades, but the approach suits most service businesses.
Do I need to be near Northampton?
No. We’re based in Northampton and work with businesses across the UK. Most of the work happens over video calls and email, and if you’re local we’re always happy to meet in person.
What happens on the discovery call?
A short, no-pressure chat about your goals, what’s running now and what isn’t. If we’re a good fit, you get a clear recommendation and a price. If we’re not, we’ll point you somewhere better.
How quickly can we get started?
We’ll agree a start date on the discovery call. The first few weeks go into onboarding: getting access to your accounts, setting up tracking and understanding your customers. That groundwork is what makes everything after it work.
02Pricing and contracts
6 questions
How much does it cost?
Outsourced marketing plans start from £950 a month for Essential, £1,750 for Momentum and £2,950 for Complete. Individual services start from £399 a month for SEO and content, £195 a month for consultancy and £999 for a website. Integration work is quoted per project.
Is there a minimum contract?
There’s no minimum term on our monthly plans. The first few weeks go into onboarding, getting access to your systems and understanding your customers, and that groundwork is what makes everything after it work. Because of this, we’d recommend committing to at least three months.
Is ad spend included in the price?
No. Ad spend is paid directly to Meta, Google or LinkedIn, so you keep full control of it and can see exactly where every pound goes. Your plan covers the planning, management and optimisation of those campaigns.
Do your prices include VAT?
No. All prices are shown excluding VAT.
Can I change my plan?
Yes. You can move up or down a plan with a month’s notice, so your marketing grows with your business.
How are one-off projects priced?
They’re quoted per project after a free discovery call, so you get a fixed price before any work starts.
03Working together
4 questions
Who will I actually work with?
Ralph, our founder, and a small team. You’ll have one point of contact who knows your business and is accountable for the work, so you’re never passed around an agency.
How do we stay in touch?
Every plan includes a monthly review call, and you can email us between calls. Momentum and Complete include two review calls a month.
What do you need from me?
Access to the accounts we’ll be working in, a bit of your time during onboarding and quick feedback when we need a decision. We keep the asks small and tell you exactly what we need and when.
Do my accounts stay in my name?
Yes. Your ad accounts, analytics and website stay yours, and we work in them with the access you give us. If we ever part ways, everything stays with you.
04Websites and hosting
4 questions
How much does a new website cost?
Websites are quoted per project after a free discovery call, so you get a fixed price before any work starts. Simple one-page sites start from £999, including your first year of hosting.
What do you build websites with?
Most of our sites are built on WordPress, so you can update your own content without calling us every time. For online shops we use WooCommerce.
Can you work on my existing website?
Yes. We can speed it up, fix SEO issues, add new pages or connect it to your other tools. If it’s not worth saving, we’ll tell you honestly before you spend money on it.
Do you offer hosting and maintenance?
Yes. Our hosting and maintenance plans keep your site fast, secure and backed up, with updates and support handled for you.
05SEO, ads and content
4 questions
How long does SEO take to work?
SEO builds over months rather than weeks, and how quickly depends on your competition and where your site starts from. Every monthly report shows what’s moving, so you’re never guessing.
Which ad platforms do you manage?
Our main focus is Meta ads on Facebook and Instagram. We also run Google and LinkedIn campaigns where they’re the right fit for your customers.
Do you help with AI search?
Yes. Our SEO and content work is built to help you show up in AI answers from tools like ChatGPT and Google’s AI Overviews, as well as in normal search results.
Do you write the content and create the artwork?
Yes. Content, emails and ad creative are produced in-house by us. Momentum and Complete include creative and ad artwork as standard.
06Results and reporting
3 questions
How will I know it's working?
You get a report on the 1st of every month, in plain English. It’s tied to enquiries, bookings or revenue rather than vanity metrics, and it covers what we did, what happened and the decisions we need from you.
What do you use for reporting?
Reports are built in Looker Studio, pulling your analytics, ad and email data into one place. Complete also includes a live dashboard you can check any time.
Can I see examples of your work?
Yes. Our case studies and use cases show real projects, from Meta ads for salons to websites and automations. Have a look, or ask us on a call about work similar to yours.
Still stuck?
Ask a human.
You’ll get Ralph or someone from the team, never a ticket number. If it’s a question other people ask too, we’ll add it here.
One last thingStatus: live
Ready to switch your marketing on?
You're switched on. Let's talk.
Go on. Flip it.
A short, no-pressure call about your goals and current setup. If we're not the right fit, we'll point you somewhere better.