Live · Our hero service
Outsourced marketing management
Your whole marketing department, switched on. One team owns your strategy, website, SEO, email and ads, delivers it every month and reports in plain English. From £950 a month.
Your marketing departmentAll live
- Strategy and planningLive
- SEO and contentLive
- Email marketingLive
- Paid adsLive
- Website and conversionLive
- Monthly reportSent 1st
One team. One plan. One report you will actually read.
Is this you?
Outsourced marketing management is built for established businesses that have outgrown doing it themselves.
You have 5 to 50 staff and no one whose job is marketing.
You are juggling freelancers or agencies, and nobody owns the overall plan.
Marketing happens in bursts, then stalls when the business gets busy.
You cannot say what your marketing returned last month.
Sound familiar? You’re who we built this for.
What’s switched on
A whole marketing department, in one plan.
We agree which channels matter for your goals on the discovery call. You never pay for things that will not move the needle.
Strategy and planning
A clear plan for the quarter and priorities for every month, built from your numbers.
SEO, AEO and GEO
Rank on Google and show up in AI search answers for the things your customers ask.
Email marketing
Campaigns and automated flows that bring customers back and turn enquiries into bookings.
Paid ads
Meta, Google and LinkedIn campaigns managed and optimised against real results.
Website and conversion
Updates, landing pages and improvements so more visitors take action.
Creative and ad assets
The graphics, copy and content your channels need to perform.
Automations
Connected tools and workflows so leads never fall through the gaps.
Monthly reporting
A plain-English report on the 1st: what happened, what we learned, what is next.
Getting started
Your first 90 days.
Weeks 1 to 2
Discovery and fit
A short call about your goals and setup, then a proper look under the bonnet. Not the right fit? You hear it straight away.
Weeks 2 to 4
Audit and tracking
We review your website, messaging and channels, and fix your tracking so every decision is based on reality.
Month 2
Plan and priorities
You see what is happening, in what order, and what success looks like. Then we switch it on.
Every month
Deliver and report
Work goes out every week. On the 1st you get a plain-English report and the decisions we need from you.
Three plans. One team.
Every plan starts with a free discovery call, so you only switch on what you need.
Plan 01
Essential
from
£950 /month
You have one channel that clearly matters most and it is not being run properly. You want it owned, measured and improved, with someone thinking about the whole picture rather than just the channel.
- A marketing plan for the year, reviewed each quarter
- One channel run end to end, chosen at discovery from SEO and content, email marketing, or paid ads
- Tracking and measurement set up properly so the numbers mean something
- Monthly delivery against an agreed plan
- A monthly report tied to enquiries, bookings or revenue, not vanity metrics
- One 45 minute review call each month
- Email access for questions between calls
Plan 02
Momentum
from
£1,750 /month
You are past the point where one channel is enough. You want two working together, and you want the joins handled so campaigns, content and email actually reinforce each other.
Everything in Essential, plus:
- Two channels run end to end instead of one
- Campaign planning across both, built around your commercial calendar rather than a content calendar
- Creative and ad artwork produced in-house by us
- Landing page and conversion recommendations, with the reasons behind them
- Quarterly competitor and market review
- Two 45 minute review calls each month
- Priority turnaround on time-sensitive work
Plan 03
Complete
from
£2,950 /month
You want the whole function outsourced. Multiple channels, a real plan behind them, and one person accountable for whether it works. This is the closest thing to an in-house department without the hiring risk.
Everything in Momentum, plus:
- All relevant channels covered rather than a fixed two
- Marketing automation and integration work, so the follow-up runs without anyone remembering to do it
- Full creative production for campaigns
- Positioning and messaging work, revisited annually
- A live reporting dashboard alongside the monthly report
- Attendance at your quarterly planning or board meeting
- Named backup so delivery does not stop when one person is away
Why PlugIt
Compared to the alternatives.
| In-house hire | Freelancers | Typical agency | PlugIt | |
|---|---|---|---|---|
| One person owns the whole plan | No | No | Yes | Yes |
| Strategy, delivery and reporting together | No | No | Yes | Yes |
| No salary, recruitment or training | No | Yes | Yes | Yes |
| Covers every channel you need | No | No | Yes | Yes |
| Plain-English report every month | No | No | No | Yes |
Live · Meta ads
Return on Meta ads for one business: £510 in, £6,210 of direct bookings out.
“Excellent support and good knowledge, always looking at new tech and new ways to work more efficiently. A valued and trusted relationship.”
Matt Potter · Director, Potter Group Events
FAQs
Questions about outsourced marketing management.
What is outsourced marketing management?
It’s a way to get a full marketing function (website, SEO, email, paid ads and reporting) run by one team instead of split across freelancers, in-house hires and separate agencies. You get one point of contact, one plan, and everything working towards the same goals.
How is this different from hiring an in-house marketer?
An in-house hire gives you one person covering everything, which is a lot to ask of one skillset. With outsourced marketing management you get the equivalent of a small team (strategy, execution and reporting) without the salary, training time or recruitment risk.
What's included in outsourced marketing management?
Website management, SEO, email marketing, paid ads (including Meta), content, and the automations that connect it all together. We agree which channels matter for your goals during the discovery call rather than selling you a fixed package that may not fit.
Who is this service for?
Established small and boutique businesses that already have some traction but are stretched thin managing marketing on their own, or juggling multiple freelancers and agencies with no one owning the overall plan.
How quickly will I see results?
Timeframes for results vary depending on many factors. Channel is the main one, SEO for example is a long term strategy, and heavily depends on the currently state of your site & rankings, so it’s not really possible to say. Paid ads are a quick win for traffic, but the magic comes from targeting the right people, that are interested, and ready to move on your offering.
Is there a minimum term?
There is no minimum term for our plans, however there is an onboarding time for us to gain access & knowledge to the infrastructure of your business, as well as gain insight into the mind of your customers. This foundation is essential to future growth marketing for your company, and will ultimately yield you much better results down the line. Because of this we’d recommend you mindfully commit for no shorter than 3 months.
One last thingStatus: live
Ready to switch your marketing on?
You're switched on. Let's talk.
Go on. Flip it.
A short, no-pressure call about your goals and current setup. If we're not the right fit, we'll point you somewhere better.
